Newspaper TV adverts

I have been researching newspapers for the past few weeks and have been looking at advertisements. There isn't actually that many, but i have found a few TV adverts online. The common trend in these adverts is that it doesn't actually advertise the newspaper, but more what is available through the newspaper (eg, The Sun holidays and free DVDs). This could be because of the "online" generation now wish to access news through other forms rather than the actual newspapers, but rather online or on a mobile phone. Here are 2 examples of TV adverts from the sun.

Sales figures for Regional Newspapers

The table below shows the recent trend in newspaper figures. The second column is the average distribution figure. And the last column is the percentage in which the paper has increased or decreased. This shows that the current trend in people buying the local papers are decreasing everywhere, and not just in more local areas like Wigan, but even the bigger city's like Manchester and Liverpool

Wigan Evening Post	7,092	-6.3pc
Lancashire Telegraph	23,260	-8.5pc
The Gazette, Blackpool	22,074	-8.9pc
Manchester Evening News	90,973	-5.9pc
Liverpool Echo	85,463	-4.1pc
Liverpool Daily Post	8,217	-2.1pc
Newcastle Evening Chronicle	52,486	-8.1pc
The Bolton News	21,940	-9.2pc

The Times Advert Analysis

My Survey

I have made a survay based upon local newspaper research.
http://www.surveymonkey.com/s/LTKSQRQ

Newspaper Headlines Ideas

This is my first copy of my potential headlines. With my paper being a local paper, it is always based upon local stories and crysis'.

Front Cover Analysis

Below I have posted 3 newspaper front covers the I have analysised. There are 2 local papers (Wigan Observer and Metro) and a National paper (Daily Mail). The most common thing throughout the 3 papers is that they all have a very simple design, even more so on the local papers. The local papers both contain some sort of advertisement, even though the metro is only a competition, it still advertises. Whereas the Daily Mail can just advertise based upon the stories on the front cover.

Daily Mail Analysis

Metro Analysis

Wigan Observer Analysis