(Other) Radio Advertisements

This is one of the radio adverts i could find. This again shows the sheer lack of interest in radio advertisements. This advert is american as i had lots of trouble finding an english radio advert. American adverts are alot more emphasised.

(Lack of) Radio Advertisements

I have been trying to research radio advertisements in the last few weeks to give me a few ideas for my own project. In this time i have descovered that a newspaper radio advert is very uncommon. Even the tv ads aren't in their bucket fulls either. But there are plently more tv ads than radio ads. I have no idea why this is. Not even local papers seem to advertise on the radio, weather it be through a lack of funding or weather it being just unneeded.

(Poster) Advertisement ideas

For this i have 2 initial ideas. My first idea is to use the slogan "bringing manchester closer", and use an actual picture of manchester and somehow have them all pulling together (coming closer).
My second idea is to just have a simple image of the front cover of my paper, preferably on a tilt, and just simply have the words, "out now" underneath to try and tempt potential customers into buying it.

Radio advert ideas

My initial idea for the advert will be to have sound clips all joined up, and then in the breaks have "key words" that the paper will contain, eg, Sport, Local News, Weather.
I will be using the college recording studio and using audacity to record the recording, them use adobe premier to do the final edit and add the music.

New Front Page Story

My original idea has been replaced by a newer idea of which 2 warehouse workers save thousands of pounds of equipment be beating off robbers with fire extinguishers. Below is my picture in which i am going to be using for my front cover.

Newspaper Ideas

I have 3 story ideas.
For my front page, i had decided on health inspectors shutting down the college due to health and saftey standards.
For my inside stories i am going to do about a new local DJ, and a local boy winning an eating contest.

Selected Slogan

For my slogan i have chosen "Bringing Manchester Closer". After much thought and consideration, i have decided upon this for my slogan for a few reasons. Firstly, it is very short, this is good as people are more likely to remember something that is short. Secondly, it is quite sharp and snappy. This again will help people remember the name. Finally, it gives the buyer a general idea on where the news is based, as it contains the area which it is based in, Manchester.

Slogans

Today, i am looking into slogans from other newspapers across the globe. There are many including the following;
The Independent newspaper
Advertising slogans: The quality compact. It is. Are you?
Wall Street Journal
Slogan: The daily diary of the American dream
Helsingin Sanomat newspaper
Marketing slogan: Scandinavia's BIGGEST newspaper
Evening Herald tabloid newspaper, Dublin, Ireland
Advertising slogan: Evening Herald. The Best Part of the Day
Daily Times newspaper, Lahore, Pakistan
Slogan: Your right to know. A new voice for a new Pakistan.
Scotland On Sunday, broadsheet newspaper
Tagline: Scotland up close.
The Sun, a British tabloid newspaper
Tagline: The Sun. We love it!


The similarity in all of these slogans is that they are all short and snappy. I believe that if i want to make a successful slogan it also need to be short, snappy but also memorable. If i can make it these three things then i think that it will make my radio advert sound better, but also it will improve my poster as it will become more memorable.

Survey Monkey Results

Logo Analysis