Slogans

Today, i am looking into slogans from other newspapers across the globe. There are many including the following;
The Independent newspaper
Advertising slogans: The quality compact. It is. Are you?
Wall Street Journal
Slogan: The daily diary of the American dream
Helsingin Sanomat newspaper
Marketing slogan: Scandinavia's BIGGEST newspaper
Evening Herald tabloid newspaper, Dublin, Ireland
Advertising slogan: Evening Herald. The Best Part of the Day
Daily Times newspaper, Lahore, Pakistan
Slogan: Your right to know. A new voice for a new Pakistan.
Scotland On Sunday, broadsheet newspaper
Tagline: Scotland up close.
The Sun, a British tabloid newspaper
Tagline: The Sun. We love it!


The similarity in all of these slogans is that they are all short and snappy. I believe that if i want to make a successful slogan it also need to be short, snappy but also memorable. If i can make it these three things then i think that it will make my radio advert sound better, but also it will improve my poster as it will become more memorable.